Greggs Bakery #FreshBillboard

To promote their new fresh sandwich range, Greggs Bakery wanted to create a ‘Fresh Billboard’. Over the course of 4 days a street artist painted a new sandwich from the new range, and the public were encouraged to go onto Twitter and guess the sandwich using the hashtag #FreshBillboard. Brand ambassadors were also used to hand out free sandwich vouchers that could be redeemed in any Greggs store.

Johnnie Walker Murals – Go Bold With Johnnie & Ginger

In support of Johnnie Walkers ‘Go Bold’ with Johnnie & Ginger summer campaign , 2 Murals were painted in the lively, urban areas of Brixton & Shoreditch in high footfall locations. The hand painted artwork encouraged the public to ‘Go Bold’ and try the combination of Johnnie Walker & Ginger Ale.

The murals supported wider Digital OOH activity which drove the public into bars and encouraged them to take a ‘Go Bold’ selfie which was shown on Digital 6sheets across London. The selfie also entered them into a competition to win a trip to Berlin.

Abraham Lincoln: Vampire Hunter – Live Mural

To tease the release of Abraham Lincoln Vampire Hunter we executed a live mural for 20th Century Fox with the team from EndOfTheLine.  A competition ran on freshbloodhunt.com for people to design their interpretation of the forthcoming movie, with the winning design incorporated into the mural. More than 60 entries, 5,700 votes and 700 shares on Facebook, the winning mural was created over 3 (wet) nights in June.

Avengers Assemble Mural

 

To celebrate the launch of the highly anticipated release of Avengers Assemble a media first live art mural was created in London. Over the course of four days the live art 96 sheet was created in Old Street with twitter followers voting on which character they wanted to see painted next. This was accompanied by a live video stream on Livestream which showed the mural being created in real time.

More than a million minutes of viewing time was recorded via a Livestream, with 806 votes cast via Twitter generating more than 2.2 million impacts. More than 50,000 additional video views and 1,600 likes were also generated.

 

Vauxhall Corsa Graffiti Billboard

Vauxhall celebrated the launch of the new Corsa with a “Street Style” creative competition on Facebook. Participants were encouraged to create their own “Street Style” billboard using a Facebook App, and the winning entry was turned into a live graffiti billboard on Old Street, with the winning designer driving away in a new car.  More than 10,000 Facebook entries were submitted.

Beck’s Beer into Art

To celebrate 25 year’s association with the art world, Beck’s dominated East London with bespoke high-impact sites and headphone-enabled digital 6 sheets. In addition they ran a Facebook competition which challenged future art stars of tomorrow to design their own Beck’s label.  The winning 6 designs were turned into live murals on Great Eastern Street.

Whale Wars

For the launch of the Discovery Channel show Whale Wars, giant tins of whale meat were placed in train stations around the country.  The tins showed both sides of the argument including the Sea Shepherds and the Japanese Whalers.

Oyster card ticket holders were also distributed which included information leaflets about the show and the contentious topic of Whaling.