Strongbow Cloudy Apple
To launch the brand new Cloudy Apply Cider by Strongbow, we create a series of 2D customisations around London. This included the prestigious Cromwell Road and a selection of 96sheets.
This campaign supported a large experiential campaign that travelling to four key cities and incorporated an old school buzzer game and on-site sampling. There was also a large standard OOH campaign across roadside, bus, rail and underground.
ZSL – Whipsnade Zoo’s new butterfly enclosure
To promote the new butterfly enclosure at ZSL Whipsnade Zoo, we created an interactive game and placed it in Milton Keynes shopping centre for two weeks. The game was aimed at families and gave children the opportunity to become a wildlife photographer, with their goal to take as many photos of the butterflies on screen as possible. Once the game was complete you could enter your details to go into the running for a family pass to the Zoo.
Chivas 2D Customisation – Pernod Ricard
Chivas wanted to create some brand awareness and shift perceptions in their key city of Manchester. We created a one-off special build and placed it on a key arterial route in the city.
LEGO Marvel Superheroes
To launch the latest LEGO sets in its Marvel LEGO Superheroes range, Hyperspace produced software that invited adults & kids alike to join with their favourite Marvel LEGO Superhero and defeat the evil Ultron! The digital photo booth gave fans the chance to pose with characters, creating a memorable take-home from their cinema visit. The activity was timed to go live for opening weekend of Marvel’s Avengers 2: Age Of Ultron.
BMW – 1 Series – Day & Night Customisations With LED Lighting
To illustrate the subtle night driving features in the new BMW 1 Series such as pedestrian detection and high-beam assistance, ten 96sheets nationwide were fitted with animated LEDs to illustrate the after-dark sensor tech featured in the car.
Daily Record #recordofthemoment
An interactive digital 6sheet was installed into St. Enochs shopping centre in Glasgow for four weeks to support the Daily Records #recordofthemoment campaign. Users could go get their photo taken, which was then inserted into a Daily Record front cover page that was selected at random. Following the interaction the user could then enter their email address to received the photo via email, which also linked to social media websites. If they used the campaign specific hashtag they would also go into the running to win £500.
Ikea Customisations
Following on from the very successful ‘Wonderful Everyday’ campaign in 2014, Ikea wanted to continue their journey in 2015 by launching ‘The Joy of Storage’ in February. The OOH campaign consisted of three customised banners, ten customised 48sheets, eight customised bus shelters as well as a standard media campaign in over 12 key locations across the UK and Northern Ireland.
The campaign is running over three in-charge periods across multiple media owners, and this week we saw the launch of the Blow-Up banner in Birmingham which is one of the largest 3D posters ever seen in the UK.
Xbox – Forza Horizon 2
To mark the release of the Xbox One title Forza Horizon 2, we worked with psLIVE to create a gaming competition in the centre of Manchester Piccadilly station. Offering participants the chance to win an Xbox One by using four Xbox Gaming Pods to score a fast time, live attempts were also streamed live to the nearby Digital Out-of-Home Screen.
Guinness – Clerkenwell Mural
To mark the launch of the new Guinness West Indies Porter, Diageo created a large mural in Clerkenwell, an area known for its trendy bars and pubs. Hyperspace facilitated the project with High Rise Murals and is due to run until the end on November. The creative takes on a vintage feel to promote the heritage on the product, which is based on the recipe created back in 1801. The campaign aims to hit the market trend of premiumisation of the beer marker and the proliferation of craft beer brands and microbreweries, which are creating a new generation of beer-literate consumers.
Greggs Bakery #FreshBillboard
To promote their new fresh sandwich range, Greggs Bakery wanted to create a ‘Fresh Billboard’. Over the course of 4 days a street artist painted a new sandwich from the new range, and the public were encouraged to go onto Twitter and guess the sandwich using the hashtag #FreshBillboard. Brand ambassadors were also used to hand out free sandwich vouchers that could be redeemed in any Greggs store.
Microsoft – Nokia 930 Barfly Mural
Celebrating the release of the new Windows Nokia 930 phone, Microsoft turned the Barfly in Camden into a musical mural!
BMW i8 – I Am The Revolution
BMW commemorated the launch of the new i8 by securing a fiberglass replica of the car to the side of Clear Channel’s Cromwell Road site.
Center Parcs – Waterloo Station
To launch the new Center Parcs village at Woburn Forest, both experiential zones and the Waterloo motion screen at Waterloo Station were taken over for a 5 day domination to showcase the range of activities offered at the parks. These included a virtual archery game using bows connected to Nexus smartphones where commuters could play for the chance to win a £1000 prize. Zone two featured a 90 second zipwire experience using the Oculus Rift virtual reality headsets. Participants saw themselves walking through the high ropes course at one of the villages before descending over the lake and greeted on the other side by a Center Parcs employee. The campaign was deemed a huge success, with the virtual archery seeing over 500 people playing each day and was featured in numerous trade publications. The campaign was also a great example of how you can utilise the motion screen and the experiential zones in an exciting and innovative way.
Tennent’s Lemon T – Scented 6Sheets
Tennent’s Lemon T – described as a ‘light lager with a refreshing lemon taste’ – is designed to appeal to those looking for a fresh alternative, particularly over the summer months.
To convey this in Out-of-Home scented bus shelters were placed in both in Edinburgh on bustling Princes Street and in the Glasgow Underground at Buchanan Street Station. The scent offered consumers a refreshing lemon scent in unexpected locations.
Cubanisto – Day & Night Printing
Cubanisto – Discover the Spirit Within: Day/Night Timelapse from Posterscope on Vimeo.
AB Inbev launched the brand new Spirit-Beer Cusbanisto with the help of a Day & Night printing technique, allowing Cubanisto to alter their creative once night falls, perfect for attracting their target audience who will be drinking long into the summer nights.
During the day the standard 6sheet creative is displayed, until night falls when the creative comes alive and the spirit within is unleashed.
Johnnie Walker Murals – Go Bold With Johnnie & Ginger
In support of Johnnie Walkers ‘Go Bold’ with Johnnie & Ginger summer campaign , 2 Murals were painted in the lively, urban areas of Brixton & Shoreditch in high footfall locations. The hand painted artwork encouraged the public to ‘Go Bold’ and try the combination of Johnnie Walker & Ginger Ale.
The murals supported wider Digital OOH activity which drove the public into bars and encouraged them to take a ‘Go Bold’ selfie which was shown on Digital 6sheets across London. The selfie also entered them into a competition to win a trip to Berlin.
Emirates Clapham Colossus – 2D Customisation
Emirates took advantage of the Clapham Colossus and placed a large 2D customisation of their extraordinary A380 aeroplane, which is now available on flights from London Gatwick.
The Clapham Colossus was the perfect location for the customisation as the site is situated on the main rail line from London to Gatwick. It also runs the Gatwick Express service which has trains going to London Gatwick from London Victoria every 15 minutes.
Coca-Cola 3D Bottle Customisation
Coca-Cola 3D Bottle Customisations – March 2014 from Posterscope on Vimeo.
To launch their new 1.5L product Coca-Cola created 28 3D customisations of the new contour bottle to display on 48sheets across the country.
The new bottle shape was in response to changing consumer behaviour and the insight that consumers preferred the contour shape found in their smaller sized bottles.
Fox – Rio 2 – 2D & 3D Customisation with Waterfall Feature
Rio 2 – 2D & 3D Customisation with Waterfall Feature from Posterscope on Vimeo.
A special customisation for Rio 2 was installed at Westfield White City on Ocean’s Pump Station Site. The customisation involved 3D foam lettering and a 2D cut out of the characters from the film. A custom built waterfall feature was also added to enhance the creative.
Muppets Most Wanted – Constantine’s Evil Selfies
Muppets Most Wanted – Eat Street from Ocean Outdoor on Vimeo.
For one weekend only The Muppets took over the Eat street screen at Westfield White City to display people’s evil selfies.
Passers-by were encouraged to have their photo taken by experiential staff which was then uploaded to the digital screen via Eat Street’s Wi-Fi capabilities and altered to display Constantine’s signature beauty spot.
The photos were also uploaded to the official Instagram account with the hashtag “#badfrog“ Participants could then later go onto Instagram or onto http://www.badfrog.me/ to see find their evil selfie.
Mr Peabody and Sherman – Interactive Digital 6Sheet with Augmented Reality
Interactive Digital 6Sheet with Augmented Reality – Mr Peabody and Sherman from Posterscope on Vimeo.
For the launch of new film Mr. Peabody and Sherman, an interactive 6-sheet campaign featuring augmented reality was placed in 5 malls across the UK. The public could choose from 3 different eras from history and overlay the corresponding accessories on their head. They could also overlay Mr. Peabody’s iconic glasses and bow-tie onto themselves before having their picture taken.
The public were encouraged to enter their e-mail address for their photos to be sent to them. They could then choose to share their pictures with friends and family.
GoCompare.com – Large Format 2D Customisation
In a first for the brand, GoCompare.com ran a series of 2D customisations on 96 sheets in line with their re-branding away from Gio Compario.
The customisation was a place sign welcoming people to the “LandofsavingmoneyandgettingtherightdealgogoGoCompare”, designed to be so long that it wouldn’t fit on the 96 sheet.
O2 4G – Large Format 2D & 3D Customisation
For the run up to Christmas and as as part of O2’s “Be more dog” campaign, a large format customisation was produced to be placed in the cities where O2 has 4G coverage: Manchester, Birmingham and London.
The customisation consisted of 3D lettering and 2D cut outs of the dog, rugby ball, headphones and game controller.
The 4G logo and O2 logo on the creative were turned into specially produced light boxes. This, combined with spotlights increased the impact of the customisation.
Wickes – Imitation Building Site
Pairing with psLIVE, Hyperspace constructed a series of customisations on the Elephant & Castle Roundabout in order to bring a building site into city life.
The activity took place over a two week in-charge, beginning with bollards & barriers blocking off the site and culminating in the construction of the customisations.
East Coast – Edinburgh Haymarket Special Domination
In the build up to the festive season, with many people travelling around the country to be with friends and family, East Coast dominated the Edinburgh Haymarket site with a 2D & 3D customisation spanning across all 4 96s.
This first-of-its-kind customisation is strategically placed to engage business and leisure flyers traveling from Edinburgh to London, encouraging them to travel by train and ‘Feel at Home’.
In line with their ‘Feel at Home’ creative, the site transformed an East Coast train with front doors, a friendly cat in the window and hanging plants, helping to portray a sense of home comfort. At night, lighting technologies bring the train to life with warm-lit images that convey a cozy and relaxing scene.
BMW i3 Electric Car – 2D Customisations With Halo Lighting Techniques
BMW i3 LED Specials – Halo Lighting Technique from Posterscope on Vimeo.
BMW wanted to create buzz and impact surrounding the launch of the BMW i3 electric car in the UK. Hyperspace worked in tandem with creative agency WCRS to create a customisation that effectively conveyed its key characteristics of the new model.
The resulting production was a group of 2D cut-out on 48sheets, lit from behind to create a ‘halo’ effect. The headlights and grill piece were constructed to appear illuminated during evenings, creating a distinctive sight in insight-driven key locations across the country.
Baileys Chocolat Luxe – Large Format 3D Customisation
To enhance the impact of the Baileys Chocolat Luxe launch, the deliciously seductive new drink in the Baileys range, 3D bottles were created and placed on large format premium locations.
The beautifully crafted 3D bottles were wrapped in gold foil with the brand unveiled by a single tear. This gave the customisation the look and feel of a special luxury product that had just been revealed to the world.
M&S Britain’s Leading Ladies – 2013 Autumn/Winter Collection: Framed 96s
M&S launched their high profile Autumn/Winter 2013 collection in the Out-of-Home sector with a stylish and elegant photo frame surrounding the creative; photographed by Annie Leibovitz. The creative featured some of Britain’s most influential and inspirational women presenting the new M&S Autumn/Winter collections.
O2 4G – Live Streaming Event
O2 promoted the launch of their new super fast 4G service by a live streaming a special Plan B concert at the O2 Shepard’s Bush Empire. The live stream was displayed at Eat Street at Westfield London and on the Transvision screen at London Victoria.
Both locations had a complementary experiential area with O2 branded headphones so people could stop and listen to the performance.
MINI Not Normal – Cromwell Road Digital Gateway Domination
To bring the MINI brand back into the spotlight using Out-of-Home, a truly innovative media first was created to directly celebrate MINI Drivers and their spirit of inventiveness for one week only. Taking place on the JCDecaux Cromwell Road Digital Gateway, situated on the busy A4 heading out of London, 5 roadside digital billboards greeted MINI Drivers with personal messages based on their MINI’s model and colour.
As drivers approached the Digital poster sites, crowdsourced and highly trained MINI enthusiasts acted as spotters and triggered the personal message that followed the MINI down the road. One of the days included a special personalised invitation to a nearby service station forecourt situated just after the last digital sign. Here, MINI drivers were celebrated and handed a variety of free gifts ranging from bacon butties and gourmet takeaway meals to flowers for their loved ones and free fuel.
Anna Inglese, Mini UK national communications manager, says: “Our Not Normal campaign is all about celebrating the unique and inventive spirit of Mini drivers and saluting them. The integrated agency team have delivered a fantastic way to bring this to life on the outbound stretch of the Cromwell Road, using new technology to tailor fun, cheeky messages for our drivers.”
The campaign was part of the MINI Not Normal campaign running across multiple formats.
British Gas Smart Meters – Lenticular 6s
To demonstrate how British Gas Smart Meters work in your home in a compelling and creative way a lenticular “flip” technique was used. The “flip” technique interlaces two static images together that flip between each other as the viewer looks at the site from different angles.
Advertising manager at British Gas, Amy Holland, stated: “This campaign is designed to drive awareness of the benefits to our customers of upgrading to smart meters. Using lenticulars in this way is the perfect creative illustration of the hidden nature of energy consumption and is a clever way to transform the way customers view it, bringing to life the benefits of smart meters in a very powerful way.”
The campaign ran nationally across 6s.
Clinique Dynamically Different Moisturising Lotion+ : 2D Cut Outs
To promote the launch of the new DDML+ by Clinique, a 2D cut out was created to be placed on premium large format sites. The 2D cutout featured the new DDML+ bottle inside a water balloon which extended above and below the 96s.
Fanta – Fruit Frenzy! : Interactive Digital 6s & Bus Shelter Stickers
10 Interactive digital screens across the UK will promote Fanta’s ‘Fruit Throw’ game, by allowing users to play the game directly on screen and providing a hands-on experience for the participant. The screens, running on Roadside Bus Shelters and also in shopping malls will feature a local leaderboard, displaying the top scorers and encouraging competition with other gamers within the immediate area.
Consumers will be further encouraged to engage with the brand through unmissable Fanta-branded bus stops, which will be adorned with moveable Fanta stickers. People will be encouraged to take photos of themselves pulling their best ‘Fanta face’ with the stickers, before posting images on the official ‘are you game?’ Fanta Facebook page for a chance to win prizes. In addition, other Roadside and Mall 6s will encourage the ‘Fanta Teens’ to take part in challenges, posing with the 6s poster and uploading their photos to Facebook.
Clinique Dynamically Different Moisturising Lotion+: 6s Lenticulars
To promote the launch of the new DDML+ by Clinique, 6s lenticulars were used to create a disruptive eye-catching effect. The lenticular gave the creative a 3D effect with the new DDML+ bottle encased inside a water balloon
National Trust for Scotland – One Wee Step
The National Trust for Scotland launched a bespoke billboard created entirely from walking boots, to promote its One Wee Step mountain conservation campaign.
Amy Gunn, direct marketing manager at National Trust for Scotland, said: “We believe this innovative campaign has the power to engage the public in a very unique way, while helping to communicate the message of the National Trust for Scotland’s important mountain and countryside work. It was great to work with Posterscope, drawing on their expertise, to help deliver this highly bespoke ad. We hope the billboard encourages commuters to support the valuable conservation work we do.”
This is a great example of how an outdoor ad campaign can move beyond promoting a message to create a compelling narrative. By inviting the public to become part of the creative, the ad highlights the National Trust for Scotland’s conservation work in a very personal way.
Watch how old boots protect our mountains from NTS on Vimeo.
Carte Noire Instinct – Savour the Intensity of the Moment
Carte Noire immersed shoppers at Westfield Stratford City with an intense and immersive experience for the launch of Carte Noire Instinct. As shoppers passed the window installation the 5m tall interactive screen activated and augmented the reality around them. As they moved closer the experience intensified and reality became more distorted.
We’ve recreated the intensity inside every tin of Wholebean Instant with a window display like you’ve never seen before. Visit facebook.com/cartenoireuk or twitter.com/CarteNoireUK
Using Kinect, a live camera feed, motion tracking technology, cinematic visual and sound effects, and enormous LCD screens we turned an ordinary shop window in London into the most intense window in town.
Work Club came up with the concept behind the piece and the project as executed with the design consultancy AllofUs and Posterscope.
Hyperspace Portfolio 